Better together: Material You on Android 12
Mobile operating system
Material You, Android 12, and Pixel 6 is a cohesive software and hardware experience that challenges the persistent one-size-fits-all approach to OS design. Material You is Google’s latest design language, which brings a more personal, accessible, and adaptive experience to both Google and the open-source community. Hardware and software were co-developed as a holistic design experience that puts the user at its center.
iF Gold Statement
'Material you', Google's new mobile operating system, allows a high level of flexibility and scalability while maintaining consistency across all product ecosystems. It successfully reflects a human mental model in its visual design language. This user-centered approach to digital design is a good example of how operating systems are becoming more responsive to users' needs and preferences.
Date of Launch
2021
Development Time
13 - 24 months
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumer / User