Beyond DDP
Desktop organizer
Seoul Design Foundation
The Dongdaemun Design Plaza, abbreviated as DDP, is a major urban development landmark in Seoul, South Korea, designed by Zaha Hadid and Samoo, with a distinctively neo-futuristic design characterized by the "powerful, curving forms of elongated structures." This Beyond DDP desk organizer draws its inspiration from that building's continuous curves. The small object lets the user feel the beauty of DDP in their very own hands.
Client / ManufacturerDesign
Seoul Design Foundation
Seoul, KRDaylight Design Inc.
San Francisco, CA, USDate of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User