BEYOND DUALITY
Corporate Design
phocus brand contact GmbH & Co. KG, Germany"BEYOND DUALITY" gets to the bottom of the challenges, the potential, and the solutions of post-Corona communication. Trends in management, XR, working environments, sustainability, and the future of live communication are controversially discussed in our magazine. A retro-digital corporate design was developed for this purpose. Repetitive patterns, solitary effects – physical objects are digitalized. Virtual spaces, long-distance conversations, and analog encounters are presented on the stage of familiar screens. Elements of the real world are digitally mirrored: minimized, easily recognizable, and scalable for application in all formats.
Client / ManufacturerDesign
phocus brand contact GmbH & Co. KG, Germany
Nürnberg, DEphocus brand contact GmbH & Co. KG, Germany
Nürnberg, DESven Neumann, Sarah Newrzella, Maximilian Oschmann, Leonie Weiß, Sina ZornELECTRIC_PULSE
Bayreuth, DESteffen Kraffthl-studios GmbH
Erlangen, DEDate of Launch
2021
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Consumers / Users