Big Swing
Freestanding oven
Big Swing is a new brand designed for millennials (thirty-somethings), who represent the new generation of kitchen appliance consumers. Big Swing fills the gap in the market. It provides an intelligent, intuitive and emotional experience, making cooking easier and more fun. The body and backdrop of the appliances lean towards European sleekness while the touchpoints and controls adopt the sturdiness and rigidity of American professional appliances.
Client / Manufacturer
Design
Guangdong Midea Kitchen Appliances Manufacturing Co., Ltd.
Guangdong, CNGuangdong Midea Kitchen Appliances Manufacturing Co., Ltd.
Guangdong, CNDate of Launch
2020
Development Time
13 - 24 months
Target Regions
North America
Target Groups
Consumer / User