BIGFACE Coffee
Coffee packaging
Zenpack joined forces with creative studio Brandmonger to develop and produce otherworldly packaging for BIGFACE, the culture-shifting coffee brand founded by Miami Heat All-Star Jimmy Butler. In the NBA bubble of 2020, out of a passion for coffee and community, Butler began selling coffee to other players out of his hotel room. Taking the internet by storm, Jimmy’s support among friends and fans was overwhelming, and his side hustle began to take shape. Butler enlisted Brandmonger to contextualize his idea into BIGFACE, and Zenpack was the manufacturer to bring their big dreams to life.
iF Gold Statement
Anyone who loves coffee savors the ritual of brewing that dark elixir. A ritual that begins when we open a fresh bag of beans and experience the first burst of aroma. This design combines that ancient ritual with another from the Internet age – unboxing. This packaging is so elaborate and enigmatic that the experience of removing the top-grade beans becomes in itself pleasurable and satisfying.
Client / ManufacturerDesign
Zenpack
San Jose, USBrandmonger
Irvine, California, USAnton WarkentinZenpack
San Jose, USLeo ChaoDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Europe, North America
Target Groups
Consumers / Users, Trade / Industry