BIGFARM hot flavor
BIGFARM hot flavor
2018

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BIGFARM hot flavor

Food packaging

BIGFARM is a snack that Koreans have historically enjoyed during military service. Outside of the military, this sausage snack is very popular with gamers, showing high sales rates in convenience stores and games rooms. As the key market for this snack are military and gamers, the packaging targets these groups with camouflage patterns and "explosive spicy flavor" motifs.

Client / Manufacturer

LotteFoods

Seoul, KR
Design

LotteFoods

Seoul, KR
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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