BIGFARM hot flavor
Food packaging
LotteFoods
BIGFARM is a snack that Koreans have historically enjoyed during military service. Outside of the military, this sausage snack is very popular with gamers, showing high sales rates in convenience stores and games rooms. As the key market for this snack are military and gamers, the packaging targets these groups with camouflage patterns and "explosive spicy flavor" motifs.
Client / ManufacturerDesign
LotteFoods
Seoul, KRLotteFoods
Seoul, KRDate of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User