BingRui series freezer
Freezer
Haier GroupOne of the main features of this product is the large rotated handle with temperature controller. When turning the handle to horizontal position, the torque increases and less energy is needed to open the door. In this way, it solves the problem of heavy a door in traditional freezers. The handles also tuck into the main body when closed, so there are no inconvenient protrusions. This freezer also offers faster cooling comparing to competitors, thus saving energy.
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User