Biotope Network
Brand presence CeBIT 2011
Booth of Deutsche Telekom, CeBit 2011. Context: "Work and Life with the Cloud." The presentation integrates the diversity of topics to a ubiquitous experience. The design concept: a swarm of lights symbolizing variation and facets is our metaphor of network, connects the topics into a holistic presentation and sets out our model for the media design. The creative concept is supported by numerous innovative, networking based technology-applications: Digital Signage, Multitouch and Interactive Gesture and Motion Tracking. Coated halfway up with a white, slightly transparent fabric the booth develops its own atmosphere.
