Bitterbetter Super Irililsam
red ginseng package design
Bitterbetter is a health functional food brand with red ginseng mainly for the young generation. Among its products, “Super Irililsam” is a premium product high in ginsenosides, and its package is designed with a traditional Korean style to differentiate it from existing Bitterbetter products. Graphics using the jade green of Goryeo celadon, a small portable dining table of Korean traditional style, and the Irworobongdo Korean royal folding screen combined with water deer character, Bitterbetter’s brand asset, Bitterbetter demonstrates the Korean beauty and establishes the unique identity of Supper Irililsam.
Client / ManufacturerDesign
k-ginseng
seoul, KRIDEA DO IT
DAEGU, KRYEROK AHN, JUYEON KWON, NAYOUNG KIM, JIYEON BAEK, YENA HONG, HA JUNGDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users