BIZEUN GIFT SET for the examinee

Snack food packaging

This packaging for Korean sticky rice cakes strikes a humorous note with designs meant to encourage and motivate students preparing for university exams. The packaging uses great cultural leaders from Korean history along with witty product names that celebrate the students' hard work: the Great King of Pass, Use of Correct Answer, and Perfect Score The colors are bold and the graphics have been stylized to appeal to the target audience, namely teenagers, who will be receiving these gifts as support for what is probably one of the most important events in their education.