Black Box
External exhibit at trade fair
Pre-release communication for the new Mercedes-Benz city van – Citan – at the Commercial Vehicle Fair RAI in Amsterdam. The challenge is to communicate and demonstrate all the benefits of the Citan without having it on site. The architectural concept of a Black Box is a perfect instrument to present a new vehicle and focuses on the dramatic and exciting presentation. Inside the Black Box, a full-size model of the Citan is impressively staged via 3D Projection Mapping by using five projectors and LED technology on three surfaces – the floor, a backdrop and a mock-up model of the van. The four-minute-long show attracts over 10,000 visitors.
Client / Manufacturer
Design
Daimler AG
Stuttgart-Untertürkheim, DE