BlackYak
Brand Identity
We designed a new brand experience to revitalize a 50-year-old outdoor brand, BlackYak. The design we developed drew from the powerful heritage of BlackYak while reflecting modernity and a casual style. The visual motif of BlackYak can be used in different types, adapting the brand experience to customers' needs. In addition to BlackYak's powerful heritage succession, it effectively conveyed a unique knowledge of the BlackYak brand.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User