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BlackYak
BlackYak
BlackYak
BlackYak
2020

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BlackYak

Brand Identity

BlackYak

We designed a new brand experience to revitalize a 50-year-old outdoor brand, BlackYak. The design we developed drew from the powerful heritage of BlackYak while reflecting modernity and a casual style. The visual motif of BlackYak can be used in different types, adapting the brand experience to customers' needs. In addition to BlackYak's powerful heritage succession, it effectively conveyed a unique knowledge of the BlackYak brand.

Client / Manufacturer

BlackYak

Seoul, KR
Design
PlusX

PlusX

Seoul, KR

BlackYak

Seoul, KR
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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