BLANCO New Brand Identity
Concept and Implementation of a new brand identity
As an expression of its successful transformation from a component manufacturer to a system provider for the kitchen water place in private households, BLANCO emphasises the added value it provides for trade and consumers. With its new brand identity, the internationally active family business is setting a strong exclamation mark for the market in its 100th year of existence - and, as a pioneer, is breaking out of the prevailing pattern of an industry that today is neither visually nor atmospherically distinguishable. In this way, BLANCO becomes holistically visible and emotionally tangible as a premium brand across all touchpoints.
Date of Launch
2025
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry