Blandy’s – The Winemaker’s Selection
Wine packaging
To celebrate the 600-year anniversary of the discovery of Madeira Island, Blandy’s has launched The Winemaker’s Selection. The product symbolizes Portugal and the sense of wonder felt by the audacious Portuguese explorers when they sighted “The Pearl of the Atlantic” for the first time in 1419 (MCDXIXI). Designed and produced by Omdesign from start to finish, this unique packaging represents the Blandy family’s will to preserve their heritage and incorporates typical materials of the island. The design also draws from traditional arts of Madeira and Portugal, such as Vinhático wood, Alcantara, national silver and crystal, wickerwork, and Madeiran embroidery, all entirely produced by Portuguese artisans.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Specific country/region: Worldwide
Target Groups
Consumer / User