BLANK Cosmetic Branding
Branding
Blank is a new makeup brand launched with the concept of Uncovered Beauty, meaning proudly showing your flaws rather than covering them up. Blank means a space left empty and the symbol [ ] is used to show that the brand adds an edge to one's own style in the blank state, eptied of everything unnecessary. Three key terms distinguish the brand: neutral, modern, and chic. The designs range from B.I, color, and packaging to brand video, emphasizing the consistency of the visual brand identity. With the new concept embracing both a chic style and human warmth, Blank is developing content and an emotional story to connect with millennials.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User