Blaues Kreuz – For more life

Corporate Design

For over 135 years, the Blue Cross has stood for a promise: To consciously perceive people and accompany them on their individual path to an addiction-free life. In several workshops, the heartbeat of the brand was brought to new life. Based on a defined grid, the result is a design freedom that can be adapted to all media and yet remains consistent. The clear blue and white color scheme, simple typography and an individual icon set are responsible for the brand's recognition value. It becomes personal, approachable and significant through real, encouraging handwriting of the employees.