Block series
Small kitchen appliances
With the development of China's economy, Generation Z is facing increasing pressure, and the pursuit of individuality has become their motto. The Block Series of cordless kitchen appliances aims to redefine the relationship between the product and the user through design. In addition, the COVID-19 pandemic has given users more time to cook at home. This set of appliances can make cooking more fun and convenient—perfect for Gen Zers. Innovative and interesting ways of interaction improve the product experience. The combination of colors enhances the visual impact of the range. The Block series features a wireless charging mode and frees the user from the shackles of electrical cords.
Client / Manufacturer
Design
GD Midea Consumer Electric MFG. Co., Ltd.
Foshan, CNGD Midea Consumer Electric MFG. Co., Ltd.
Foshan, CNDate of Launch
2021
Development Time
up to 12 months
Target Regions
Asia, Australia / Oceania, Europe, North America, Specific country/region: China
Target Groups
Consumer / User