Blood Samples. MLL Munich Leukemia Lab
Corporate design & identity
Every fifteen minutes, a person in Germany is diagnosed with leukemia. The Munich Leukemia Laboratory (MLL) works tirelessly to create the best diagnostics possible to tackle a cancer that afflicts so many people. The aim of this corporate design is to leverage MLL's marketing claim, "See behind. Go beyond", by illustrating its diagnostic and therapeutic approach and make them easily understandable. The central idea is to visualize the idea of reading information from blood. Blood cells, therefore, become the key visuals. They constitute a complete visual language in every capillary of their visual appearance and convey the Laboratory’s innovative spirit.
iF Gold Statement
Stunning - A corporate identity built around a drop of blood. The clear and coherent appearance of this work builds on the basic idea of how white and red blood bodies are in imbalance. Diagrams and symbols playfully illustrate this concept and make it clearly comprehensible.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry