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BLUE LAKE
BLUE LAKE
BLUE LAKE
BLUE LAKE
2017

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BLUE LAKE

Corporate Identity, brand

Blue Lake Restaurant

BLUE LAKE restaurant is sited by a clear lake amid a dense wood in a city park kept quiet amid the noisy ambient. The designer turns the “lake” and “purple” as an innovative starting point into a stamp graph to be embedded in the logo. Strokes of the Chinese characters are designed as two water drops to be mingled together. The font is designed as a “water-combining shape” with violet pedals saturated with light color. Through delicate vision, it embodies the Chinese philosophy of “implication.” As a non-perceptive color, purple displays a quiet and reserved style especially when faded, simply expressing a visual sense of tranquility and peace.

Client / Manufacturer

Blue Lake Restaurant

Beijing, CN
Design
Beijing Ziyang Partner Brand Design

Beijing Ziyang Partner Brand Design

Beijing, CN
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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