Bluelounge Packaging

New product packaging

Bluelounge embarked on a brand overhaul, redesigning its packaging and logo to bring a cohesive look to its lineup of products. The refreshed packaging embodies the essence of Bluelounge and the products they create – simple, clean and understated. The simplicity of its products was the driving force behind the packaging concept that focuses on a clear, bold image of the product itself. The logo, now the company name in its entirety, changed from a stacked image with the company initials, cascades down the left side of the box vertically for crisp, clean brand recognition.