BMF RB7300
Refrigerator
Aligned with current kitchen trends, such as open plan and minimalist kitchens, this refrigerator encapsulates a refined architectural beauty with geometric shapes that enhance the kitchen environment. In particular, the handle shape acts as a distinctive design element by creating various images using shifting light and shadows. For the water dispenser, the same design language was applied, together with stylish lines and simple parts for refined formative aesthetics. The interior space was crafted as a space that considers organization, intuitiveness, and usability along with cleanliness.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRDate of Launch
2020
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User