



BMW 7er Exponate IAA 2015
Multisensual exhibits
BMWThe four exhibits topics "BMW Carbon Core," "BMW Laserlight," "BMW Interieur" and "BMW eDrive" communicate the innovations of the new BMW 7 series in a unique didactic and sustainable way. By combination of sculptural and respectively haptical objects and intuitive digital interfaces, the central messages are communicated in an multisensual, comfortable and spectacular way. In addition, latest technologies like seamless LEDs without any wiring visible inside glas panels, integration of original BMW parts like gesture command modules or the combination of car illumination and animated LED floor screens were used for the staging the exhibits.
Client / Manufacturer
Designer


BMW
München, DE
yellow design | yellow circle
Köln, DE
Meiré GmbH & Co. KG
Köln, DEMESO Digital Interiors GmbH
Frankfurt a. M., DEDate of Launch
2015
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Other target groups:: Messebesucher IAA 2015