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BMW 7er Exponate IAA 2015
BMW 7er Exponate IAA 2015
BMW 7er Exponate IAA 2015
BMW 7er Exponate IAA 2015
2016

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BMW 7er Exponate IAA 2015

Multisensual exhibits

BMW

The four exhibits topics "BMW Carbon Core," "BMW Laserlight," "BMW Interieur" and "BMW eDrive" communicate the innovations of the new BMW 7 series in a unique didactic and sustainable way. By combination of sculptural and respectively haptical objects and intuitive digital interfaces, the central messages are communicated in an multisensual, comfortable and spectacular way. In addition, latest technologies like seamless LEDs without any wiring visible inside glas panels, integration of original BMW parts like gesture command modules or the combination of car illumination and animated LED floor screens were used for the staging the exhibits.

Client / Manufacturer
BMW

BMW

München, DE
Design

Meso Digital Interiors GmbH

Frankfurt a. M., DE
yellow design | yellow circle

yellow design | yellow circle

Köln, DE
Meiré GmbH & Co. KG

Meiré GmbH & Co. KG

Köln, DE
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, "Messebesucher IAA 2015"

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