Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
All ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

BMW 7er Exponate IAA 2015
BMW 7er Exponate IAA 2015
BMW 7er Exponate IAA 2015
BMW 7er Exponate IAA 2015
2016

Share:

BMW 7er Exponate IAA 2015

Multisensual exhibits

BMW

The four exhibits topics "BMW Carbon Core," "BMW Laserlight," "BMW Interieur" and "BMW eDrive" communicate the innovations of the new BMW 7 series in a unique didactic and sustainable way. By combination of sculptural and respectively haptical objects and intuitive digital interfaces, the central messages are communicated in an multisensual, comfortable and spectacular way. In addition, latest technologies like seamless LEDs without any wiring visible inside glas panels, integration of original BMW parts like gesture command modules or the combination of car illumination and animated LED floor screens were used for the staging the exhibits.

Client / Manufacturer
BMW

BMW

München, DE
Design

Meso Digital Interiors GmbH

Frankfurt a. M., DE
yellow design | yellow circle

yellow design | yellow circle

Köln, DE
Meiré GmbH & Co. KG

Meiré GmbH & Co. KG

Köln, DE
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, "Messebesucher IAA 2015"

RELATED PROJECTS