Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

BMW Aktion 4Z – Zylindersimulation
BMW Aktion 4Z – Zylindersimulation
BMW Aktion 4Z – Zylindersimulation
BMW Aktion 4Z – Zylindersimulation
2005

Share:

BMW Aktion 4Z – Zylindersimulation

Light design

Munich by night. BMW demonstrates the world’s biggest four-cylinder light simulation. The emblematic BMW high-rise is given its final completion by “Aktion 4Z”, which embraces its origins. The BMW Headquarters is an internationally known emblem, symbolizing the power of the engine, the very joy of driving. The office block is currently being overhauled and has temporarily lost its core function. The façade is being turned into an architectural metaphor — and the four cylinders into an oversized model. Precisely controlled light simulates the four-stroke combustion cycle — gigantic cylinder heads appear to be at work. The colors of the individual combustion phases brighten. Floors are illuminated in sync with the motor, and light discs move with variable speed. The heart of the engine is alive.

Client / Manufacturer

DESEO GmbH, Agentur für Gestaltung

München, DE
Design

DESEO GmbH, Agentur für Gestaltung

München, DE

RELATED PROJECTS