BMW Ape Car Experience 2023
Web3-Connected Interactive Experience
At Apefest 2023 in Hongkong, initiated by the Bored Apes Yacht Club, we aim to emphasize that BMWs experiential involvement bridges the gap between the physical experience and the digital lifestyle of the Bored Apes community. Ape holders can check in with their Tokenproof app, a widely accepted blockchain service. Instantly, their beloved apes appear in our application. They can then select one, and through the magic of artistic projection mapping, transform the BMW i5 into a personalized Ape Car. Then, the Ape seamlessly integrates with the previously submitted ones, culminating in the car's ultimate state as a community artwork.
Client / Manufacturer
Design
BMW Group
München, DEYuga Labs, Inc.
Coral Gables, Florida, USElastique.
Köln, DECuong Le, Andreas Schimmelpfennig, Peter Pannes, Bennet Meyer, Maximilian Boss, David Le, Henning Ramke, René Kauka, Celine Graf, Anastasia PashinTheGame Group GmbH
München, DECarsten Röhr, Thilo Baumgärtner, Stijn Jonckheere, Dario Bellusci, Orhan Olgar, Florian Gmeinwieser, Julia De HaneyDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry, "Board Apes Yard Club Community"