BMW auf der IAA 2009
Trade-fair appearanceBMW AG
BMW at the Frankfurt Motor Show 2009: The task: concept design and implementation of the BMW stand. The target: make the press and the general public experience efficiency and dynamics as well as responsibility and emotions by impressive product and brand presentations. The image: the agile white BMW EfficientDynamics fleet driving on the 280 m long track, the banked curve represents dynamics, the fuel consumption efficiency across all model series. Joy is BMW.