BMW Group IAA 2021 | Circular Hub Exhibits
Interactive touchless exhibit
Communicating topics related to sustainability is becoming increasingly important for companies. Due to the increasing complexity of solutions and concepts, educating customers has become a challenge. The designers set out to define a new tonality for explanatory formats through the use of an immersive experience. Simple gestures in the air facilitate intuitive and hygienic interaction and help make the complex solutions of sustainability understandable for the visitor, piece by piece. Together with the BMW Group, the design team helped explain key strategies for sustainability in a joyful and aesthetic way, while always focusing on the transfer of knowledge.
Client / Manufacturer
Design
BMW Group Design
München, DEElastique. GmbH
Köln, DEMeiré und Meiré GmbH & Co. KG
Köln, DEDate of Launch
2021
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Other target groups: Also non-consumer people (walk-in audience)