BMW Group IAA 2021 | Circular Hub Motion Design
Automotive video installationBMW Group
This immersive installation presents the sustainability strategies of the BMW Group through an immersive installation showcasing the new vision vehicle, the BMW i Vision Circular. This revolutionary vehicle, entirely made of recycled materials, makes a bold statement about BMWs pioneering approach to the circular economy principle. The designers used motion design on surrounding media walls and created three interactive exhibits to strike a balance between explanatory media and abstract, highly aesthetic visuals. A consistent sense of space has been achieved primarily through overall color and material concepts – all of which are inspired by the materials used in the Vision Circular vehicle.