BMW Group IAA 2021 | Circular Hub Motion Design
Automotive video installation
This immersive installation presents the sustainability strategies of the BMW Group through an immersive installation showcasing the new vision vehicle, the BMW i Vision Circular. This revolutionary vehicle, entirely made of recycled materials, makes a bold statement about BMWs pioneering approach to the circular economy principle. The designers used motion design on surrounding media walls and created three interactive exhibits to strike a balance between explanatory media and abstract, highly aesthetic visuals. A consistent sense of space has been achieved primarily through overall color and material concepts – all of which are inspired by the materials used in the Vision Circular vehicle.
Client / ManufacturerDesigner
BMW Group
München, DEElastique. GmbH
Köln, DEMeiré und Meiré GmbH & Co. KG
Köln, DEDate of Launch
2021
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Specific sub-group: Also non-consumer people (walk-in audience)