BMW Group IAA 2021 | Circular Hub Motion Design
BMW Group IAA 2021 | Circular Hub Motion Design
BMW Group IAA 2021 | Circular Hub Motion Design
BMW Group IAA 2021 | Circular Hub Motion Design
BMW Group IAA 2021 | Circular Hub Motion Design
BMW Group IAA 2021 | Circular Hub Motion Design
BMW Group IAA 2021 | Circular Hub Motion Design
BMW Group IAA 2021 | Circular Hub Motion Design
BMW Group IAA 2021 | Circular Hub Motion Design
BMW Group IAA 2021 | Circular Hub Motion Design
BMW Group IAA 2021 | Circular Hub Motion Design
BMW Group IAA 2021 | Circular Hub Motion Design
BMW Group IAA 2021 | Circular Hub Motion Design
BMW Group IAA 2021 | Circular Hub Motion Design
2022

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BMW Group IAA 2021 | Circular Hub Motion Design

Automotive video installation

BMW Group

This immersive installation presents the sustainability strategies of the BMW Group through an immersive installation showcasing the new vision vehicle, the BMW i Vision Circular. This revolutionary vehicle, entirely made of recycled materials, makes a bold statement about BMWs pioneering approach to the circular economy principle. The designers used motion design on surrounding media walls and created three interactive exhibits to strike a balance between explanatory media and abstract, highly aesthetic visuals. A consistent sense of space has been achieved primarily through overall color and material concepts – all of which are inspired by the materials used in the Vision Circular vehicle.

Date of Launch
2021
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Specific sub-group: Also non-consumer people (walk-in audience)

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