BMW Group IAA Mobility 2021 - Open Space
Exhibition designBMW Group
RE:IMAGINE TODAY was the BMW Group’s central theme at IAA Mobility 2021. Visitors were invited to experience sustainable mobility for the present and future in various locations. The "Open Space", centrally located on Max-Joseph-Platz in front of the Bavarian State Opera, became a place of exchange and interaction for all visitors. Everyone had the opportunity to learn more about circular design and innovative mobility solutions in an architecture designed for zero waste and reuse. With the "Open Space”, the BMW Group opened up to a wider audience, offering a platform for dialogue about the mobility of tomorrow.