BMW Group Integrated Online Report 2023
Integrated Online Report
The basic idea of the BMW Group Report 2023 is already in the title “Driving the Next Era”: It signals the beginning of the next era of mobility and tells of the power of change of the new. The BMW Group is moving steadfastly towards the NEUE KLASSE, an innovative generation of vehicle models and a new principle of driving experience. Although the NEUE KLASSE will not be on the roads until 2025, the report makes it clear that the future will not just happen tomorrow at the BMW Group - it can already be experienced today in all of the Group's brands (BMW, MINI, Rolls-Royce, BMW Motorrad).
Date of Launch
2024
Development Time
up to 12 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Public Sector / Government, "Stakeholders, suppliers and business partners, existing and potential employees"