BMW Group Media & Stakeholder Days 2023

Event & press conference at IAA Mobility 2023

With the BMW Group Media & Stakeholder Days 2023 the BMW Group celebrates the world premiere of the BMW Vision Neue Klasse just before the official opening of the IAA Mobility 2023. A former industrial hall is transformed into a modern piazza where 700 guests are invited on an immersive journey into the future of mobility. Kinetic elements, almost immaterial spaces and seamlessly integrated media walls reflect the central theme of transformation. The event is way more than a typical car presentation: it is a poetic mix of architecture, film, light and music that translates the character of the BMW Vision Neue Klasse into the surrounding space

Client / Manufacturer

BMW Group // Corporate Communications

Munich, DE

Design

Blue Scope Berlin GmbH

Berlin, DESusanne Gocht, Johanna Dülfer, Katharina Lottner, Torsten Belling

Elastique. GmbH

Cologne, DE

SUNRISE STUDIOS GMBH

Berlin, DEChris Moylan

Grandbrothers / Sarp & Vogel GbR (Music)

Berlin, DE