BMW i Interaction EASE
BMW i Interaction EASE
BMW i Interaction EASE
BMW i Interaction EASE
BMW i Interaction EASE
BMW i Interaction EASE
BMW i Interaction EASE
BMW i Interaction EASE
BMW i Interaction EASE
BMW i Interaction EASE
BMW i Interaction EASE
BMW i Interaction EASE
BMW i Interaction EASE
BMW i Interaction EASE
2021

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BMW i Interaction EASE

Concept car

BMW Group

An urban mobility experience sculpture, envisioning the future once autonomous driving has become commonplace. The BMW Assistant recognizes users and guides through space using dynamic lighting. The warm, welcoming seats with 3D-knit-surfaces awaken on contact with embedded smart materials ready to assist, giving passengers the freedom to move and interact naturally interact. Freedom in designing space enables new interactions – for instant accessibility, and maximum enjoyment. Depending on passenger desire, the space adapts using gaze, gesture, and touch for the closest, most natural interaction to transform the entire interior.

Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User, Trade / Industry, Specific sub-group: Mobility

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