Corporate DesignBMW Group Design
Visionary mobility, inspirational design and premium of the future – these are the communicative directions for BMW i that demand a unique brand appearance. The subbrand makes a trend-setting contribution to the sustainable standard of the main brand in an independent, vibrant and powerful way. Derived from the modular automobiles, the design style of the main brand BMW is broken up and yet remains recognizable in the extended orthogonality. As well as energetic motifs and expressive tones, the interplay of blue and orange also expresses the subbrand’s organic and electronic character, giving it an electrifying dynamism.
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