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BMW | Interactive Water Bar Exhibit
BMW | Interactive Water Bar Exhibit
BMW | Interactive Water Bar Exhibit
BMW | Interactive Water Bar Exhibit
2019

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BMW | Interactive Water Bar Exhibit

Exhibition and event

BMW Group | BC-43 Live- und Innovationskommunikation

The digital interactive BMW Waterbar invites visitors to bath in a digital waterstream while enjoying a fresh cup of water, made of recycled paper. The exhibit mirrors visitors as if standing inside the digital waterfall. When visitors move closer, the waterfall opens and a message invites visitors to have a cup of water. While the illuminated cups are filled with digital and real water simultaneously, the visitors can look at the "future behind the waterfall" movie.

Client / Manufacturer
BMW Group | BC-43 Live- und Innovationskommunikation

BMW Group | BC-43 Live- und Innovationskommunikation

Unterschleißheim, DE
Design
yellow design | yellow lab GmbH & Co. KG

yellow design | yellow lab GmbH & Co. KG

Köln, DE
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Europe, North America
Target Groups
Consumer / User, Trade / Industry

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