BMW | Interactive Water Bar Exhibit
BMW | Interactive Water Bar Exhibit
BMW | Interactive Water Bar Exhibit
BMW | Interactive Water Bar Exhibit
2019

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BMW | Interactive Water Bar Exhibit

Exhibition and event

BMW Group | BC-43 Live- und Innovationskommunikation

The digital interactive BMW Waterbar invites visitors to bath in a digital waterstream while enjoying a fresh cup of water, made of recycled paper. The exhibit mirrors visitors as if standing inside the digital waterfall. When visitors move closer, the waterfall opens and a message invites visitors to have a cup of water. While the illuminated cups are filled with digital and real water simultaneously, the visitors can look at the "future behind the waterfall" movie.

Date of Launch
2018
Development Time
up to 12 months
Target Regions
Europe, North America
Target Groups
Consumer / User, Trade / Industry

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