BMW Magazin / BMW Magazine

iPad App

The BMW Magazine iPad app combines the outstanding content and esthetics of the printed magazine with the digital possibilities of the iPad. Thanks to its optimized features and technical innovations, it sets the standards in the field of magazine apps. As an extension of BMW Magazine into the digital dimension, the app supplements the magazine’s print editions and communicates the BMW brand values via an additional important communication channel.

JURY STATEMENT

Digital Media - selected by Conrad Caine Beautiful, self-explaining iPad magazine with appropriate user experience and accessibility.

Client / Manufacturer

Bayerische Motoren Werke AG

München, DE

Design

ringzwei

Hamburg, DE

HOFFMANN UND CAMPE X

Hamburg, DE