BMW Magazin / BMW Magazine
B2C magazine: print / online / appBayerische Motoren Werke AG
BMW Magazine is the starting point of multi-channel communication that is perfectly matched to the communication needs of its target group BMW drivers and fans of the BMW brand. It uses a variety of analogue as well as digital communication channels. BMW Magazine in print form, the iPad app and the online version at www.bmw.com/magazine are closely integrated with one another and communicate their content in ways that are appropriate for each communication channel. The version for each medium is based on its own individual concept. As a result, the strengths of the respective communication channels are optimally utilized.