BMW Motorrad brand site
BMW Motorrad brand site


BMW Motorrad brand site


BMW Motorrad

At BMW Motorrad, lifestyle meets engineering skills, and stories meet after-sale products. How can a new brand and product platform transport the passion for the brand world and the entire product range of BMW Motorrad? We present motorcycles as a lifestyle, and focus on people and their experiences. Individual product experience worlds, which connect stories with USPs and reflect the character of the product. Exciting perspectives of motorcycles, as well as vibrating sounds and videos – the driving experience can be felt very closely.

Date of Launch
Development Time
up to 12 months
Target Regions
Africa, Europe, North America
Target Groups
Consumer / User