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Motorrad, Corporate Website, Brand Experience
BMW AG BMW Motorrad
Riding a motorbike is deeply emotional, experiences are the driving force that brings riders together with the bike and the brand. The Experience Hub is the central platform, created to bring these experiences closer to our customers. It aims to inspire, making the experiences not only imaginable but also directly bookable and tangible.The Experience Hub showcases the entire world of the BMW Motorrad brand, allowing you to experience it both digitally and in real life.
Client / ManufacturerDesign
BMW AG BMW Motorrad
München, DE
SYZYGY Deutschland GmbH
Bad Homburg, DEJin Jeon, Scarlett Henkel, Jacqueline Schrögler, Jelena Giebel, Matias Thomson, Samantha Milligan, Jochen Lauinger, Colin EichenauerDate of Launch
2024
Development Time
up to 12 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users