BMW Museum

Permanent exhibition at museum

Corresponding to the brand, the BMW Museum was conceived as a strikingly structured urban space, which expresses dynamic and innovation. It takes new approaches by intertwining architecture, exhibition design and communicative media. A system of ramps designed like a street with squares and bridges immerses the visitor in a broad urban ambience. Bright luminescent exhibition houses with dynamic media-facades provide access to the history and origins of the BMW brand. Space and exhibits seem starting to move. Photos: Marcus Meyer, Bremen Marcus Buck, Munich (above left)

Client / Manufacturer

BMW AG

München, DE

Design

ATELIER BRÜCKNER

Stuttgart, DE

Integral Ruedi Baur (Grafik Design)

Zürich, CH

ART+COM (Mediale Inszenierungen)

Berlin, DE