BMW #NEXTGen2020
Virtual XR production
The design team of the fully digital streamcast event #NEXTGen2020 by the BMW Group pushed virtual production to the max by adding AR layers as well creating beautiful design-worlds. For the unveiling of the new BMW iX, mysterious sceneries were created, a surreal environment for in-depth design presentations, imagined dynamic scenes for the iX launch in eSports, and at the center the fully digital vision vehicle "MINI Vision Urbanaut", all shot in a single studio. This flexibility was exactly what was needed in this demanding time, whilst still maintaining a stunning visual quality.
iF Gold Statement
Thanks to BMW, fully digital events have leveled up. Innovative and mysterious, this is high-end, state-of-the-art programming for our times. What a beautiful and inviting way to introduce the new fully electric BMW iX.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User, Trade / Industry