BMW - THE NEXT 100

Corporate book

With the publication of "THE NEXT 100," the BMW Group is marking its 100th anniversary by setting its sights on the future. The book presents a fascinating panorama of mobility and much more. The 520-page compiled book is divided into topic-specific chapters and considers the world and the ways it will change in the future. The book discusses the key themes of the future: energy, demographic change, globalization, digitization and mobility. What do these themes mean for the BMW Group as a company? Leading thinkers from the BMW Group and the fields of politics, business and science express their thoughts-along with artists, architects and other.

Client / Manufacturer

BMW Group AG

München, DE

Design

HOFFMANN UND CAMPE X

Hamburg, DE

ringzwei

Hamburg, DE