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BMW VISION RIDE HELMET
BMW VISION RIDE HELMET
BMW VISION RIDE HELMET
BMW VISION RIDE HELMET
2017

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BMW VISION RIDE HELMET

Motorbike helmet concept

BMW Group Technology Office

Taking a futuristic approach to the motorcycle helmet, Designworks has integrated interactive head-up display technology with cutting edge rider performance and safety. Collaborating with BMW’s Technology Office in San Francisco, the design team developed the hardware, user experience (UX) and user interaction design (UI) to produce a unique rider experience. The freely programmable head-up technology allows for a rider-centered display that gives the rider real-time responsive performance information and trip conditions. The design increases rider safety by reducing the need to glance away from the road.

Client / Manufacturer
BMW Group Technology Office

BMW Group Technology Office

Mountain View, CA, US
Design
Designworks, A BMW Group Company

Designworks, A BMW Group Company

München, DE
Development Time
up to 12 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User

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