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BMW/MINI Messeauftritt Tokyo Motor Show 2005
BMW/MINI Messeauftritt Tokyo Motor Show 2005
BMW/MINI Messeauftritt Tokyo Motor Show 2005
BMW/MINI Messeauftritt Tokyo Motor Show 2005
2006

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BMW/MINI Messeauftritt Tokyo Motor Show 2005

Trade fair stand

BMW AG

The two brands are being presented side by side at one single exhibition stand. The BMW brand architecture is based on the layering of slabs that create a floating space for the visitor. The graphical leitmotif “reflections” emphasizes the innovative technological claim, the cultivated elegance, precision and dynamics of the vehicles. The MINI presentation contrasts clearly with BMW through its cubic black architecture. Coloured “Frames” enclose “Clubs”, in which the MINI Specials “Seven”, “Checkmate” and “Park Lane” are put on stage in specific thematic environments.

Client / Manufacturer
BMW AG

BMW AG

München, DE
Design
Interbrand, Zintzmeyer & Lux

Interbrand, Zintzmeyer & Lux

Zurich, CH

franken architekten GmbH

Frankfurt, DE

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