![BOB - Bottle of Bread](https://ifdalivestorage.blob.core.windows.net/user-uploads/1122573/642745/6a1c10ed-917a-402e-b285-41bfe3ecaba2/642745_bob_-_bottle_of_bread_01.jpg)
![BOB - Bottle of Bread](https://ifdalivestorage.blob.core.windows.net/user-uploads/1122573/642745/89ba8ead-d8cb-49a3-be36-d8c7bd0992ff/642745_bob_-_bottle_of_bread_02.jpg)
![BOB - Bottle of Bread](https://ifdalivestorage.blob.core.windows.net/user-uploads/1122573/642745/65dd5b43-4771-4bb0-919c-ce4eb24c19c7/642745_bob_-_bottle_of_bread_03.jpg)
![BOB - Bottle of Bread](https://ifdalivestorage.blob.core.windows.net/user-uploads/1122573/642745/28bbeb4d-cfd3-49a2-b225-30cba44f7c9a/642745_bob_-_bottle_of_bread_04.jpg)
![BOB - Bottle of Bread](https://ifdalivestorage.blob.core.windows.net/user-uploads/1122573/642745/6a1c10ed-917a-402e-b285-41bfe3ecaba2/642745_bob_-_bottle_of_bread_01.jpg)
![BOB - Bottle of Bread](https://ifdalivestorage.blob.core.windows.net/user-uploads/1122573/642745/89ba8ead-d8cb-49a3-be36-d8c7bd0992ff/642745_bob_-_bottle_of_bread_02.jpg)
![BOB - Bottle of Bread](https://ifdalivestorage.blob.core.windows.net/user-uploads/1122573/642745/65dd5b43-4771-4bb0-919c-ce4eb24c19c7/642745_bob_-_bottle_of_bread_03.jpg)
![BOB - Bottle of Bread](https://ifdalivestorage.blob.core.windows.net/user-uploads/1122573/642745/28bbeb4d-cfd3-49a2-b225-30cba44f7c9a/642745_bob_-_bottle_of_bread_04.jpg)
BOB - Bottle of Bread
Food & Beverage Innovations and quality production
Maxim's Group
BOB as a new brand in the sustainability product category, we have successfully combined several missions in one single project, we have partnered with a local start up BREER and utilised their technology to up-cycle our used bread, also we have made use of over 100 stores locations from the group to distribute this brand. At last we have a charity mission of planting a tree when 6 bottles of BOB is being sold. By now, we have rescued over 2 tonnes of surplus bread and planted over 3000 trees on Earth. It is unique in every ways our other craft beer competitors can achieve.
Client / ManufacturerDesign
Maxim's Group
Hong Kong, HKMaxim's Group
Hong Kong, HKBranding, Research & Development (HQ)Date of Launch
2023
Development Time
Confidential
Target Regions
Asia
Target Groups
Consumers / Users