B.O.Cal Calcium Supplement
Dietary supplement packaging
The goal: to design packaging that informs consumers of the product's benefits and gains their trust and confidence. The design for the B.O. Cal dietary supplement package communicates quality and has a friendly look and feel. The bone-shaped bottle references the product's purpose and the results it achieves. Additionally, the bottles are designed to be stacked in a column that looks like a backbone, conveying the benefits of the calcium supplement and promoting sales. The minimalist logo is an S-curve formed by dots, symbolizing the human spine.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia, Specific country/region: Thailand
Target Groups
Consumer / User