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Interactive Journey Map for university experience
Bocconi University
Bocconi University has recently embarked on a Student-Centered renewal of services through co-design and active stakeholder engagement. The outcome is the Bocconi Interactive Journey Map, a unique tool that organizes services and content around key stages of the university experience, from prospective students to alumni and donors. Accessible to the Bocconi community, the map provides students with valuable information and equips directors and staff with an integrated view of projects, AI trends, digital innovation and student feedback. This co-created hub drives continuous service improvement, anticipating stakeholders’ future needs.
Client / ManufacturerDesign
Bocconi University
Milan, ITBSD Design
Milan, ITAngela Di Massa, Eleonora Campana, Andrea Castellucci, Arianna Terenzi, Sara Traversari, Alice Verioli, Maurizio Mesenzani, Luca CavioniDate of Launch
2025
Development Time
up to 24 Month
Target Regions
Europe
Target Groups
Consumers / Users