Bokumjari Fruits Snack
Fruits snack
Bokumjari
Bokumjari, which produces healthy fruit products, has launched snacks made of only dried fruits without adding any additive. To emphasize the feature of a product containing no additives, the design is created in such a way that raw ingredients are shown by utilizing the “beauty of emptiness.” A vivid background color that can reveal the raw ingredients most effectively is used to deliver the sweet and sour taste of the product; different shapes of leaves are used for each piece to complement the shape of fruits and to increase the fun in eating.
Date of Launch
2014
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User