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Heat not burn product
Philip Morris Products S.A
BONDS by IQOS is PMI’s smoke-free tobacco heating device designed as an affordable compact and easy-to-use heat-not-burn solution enabling the user to enjoy the benefits of a smoke-free alternative to cigarettes, delivering authentic tobacco taste satisfaction. The device uses external heating technology, heating tobacco from the outside. The minimal aluminum housing fits comfortably in the hand with a pebble shape. The device is distinguished by its top and bottom texture contrast with dual satin finish anodized aluminum. BONDS by IQOS comes in 3 colors to choose from: Ocean Blue, Cosmic Black & Ruby Red.
Client / ManufacturerDesign
Philip Morris Products S.A
Neuchâtel, CHPhilip Morris International
Lausanne, CHDate of Launch
2024
Development Time
up to 12 Month
Target Regions
Asia, Europe
Target Groups
Consumers / Users