BookLover

Brand identity

The project: Thalia is Germany's largest book retailer and now wants to write its own history with the sub-brand BookLover. The collection is an atmospheric companion to enjoying reading using all our senses. The product range spans from reading candles to reading socks and everything in between to maximize the joy of reading. The CI idea: What do all BookLovers have in common? Their love of books is obvious in their personal home libraries. The design result: An iconic and dynamic design system, as multifaceted as the home library itself. The visuals vary, depending on the application and communication goal, but are still clearly recognizable as a real BookLover.