Booze&Buzz Meadery

B.I, Label, Packaging

BOOZE&BUZZ is a meadery brand launched in South Korea in 2023. The brand is a contemporary take on a time-honored mead. It is a contemporary take on a time-honored mead with a vision to create a culture celebrating the whole experience of making, drinking, and sharing alcohol. Guided by the five core values of the brand—creativity, diversity, honesty, fun, and sharing, we set up design principles in line with the brand’s core values, and designed an identity design system with an intuitive, bold, and uplifting energy.