BORK I780
Iron
The BORK iron pump is a truly luxuriously looking and technically sophisticated product, combining a pure shape with a high contrast display to allow you feeling the esthetics of the ironing process. The iron intuitive interface makes for an easy-to-use product, yet filled with real functionality thanks to a truly unique combination of technological breakthroughs - a strong steam rate is delivered only at the touch of a human hand, and stops immediately when the appliance is not at use. Combined with the automatic clean system, this delivers advanced functionality in a puristic shape. The iron is fitted with a silicone pad, enhancing the consumer experience.
Date of Launch
2016
Development Time
25 - 36 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User